When you own a website, you should realize that readers are not going to your site automatically. Even after creating your website, you still have a lot of work to do, and one of these is advertising it. With various choices on the internet nowadays, there are still decent free online advertising methods that you can use.
When advertising your website and generating leads, you don’t need to start with paid methods. You can start slowly by making use of free methods, and still produce enough leads if you do it correctly. You just have to remember that excellence doesn’t happen overnight, but through patience and diligence.
You can start with these five best free online advertising methods for your marketing strategy.
1. Search Engine Optimization
If you’ve never heard of it, you’re off to a bad start. Search engine optimization (SEO) is something that you don’t want to miss in your marketing strategy. It is, by far, the best and most efficient way of advertising your website for free.
Most, if not all, online users make use of search engines for their concerns. The search engines display results of websites based on the searcher intent and search query. This is the reason why it matters a lot what you put in your content.
There are a lot of ways to go about optimizing your website content for search engines. But you can start with simple things, such as the following:
- Adding relevant keywords on your content
- Updated and Fresh Content
- Putting images and videos
- Utilizing meta descriptions
- Ensure relevant URL link
- Link building
If you concentrate more on putting value in your content, you are already advertising your website. You don’t need to rush and choose between third-party software to improve the performance of your website. You have to remember; content matters the most in advertising.
2. Social Media Posts
As generations change, so does the trend and online tools available to the public. With the increasing demand for fame and wealth, new significant platforms pop up almost every year. In the status quo, social media has changed the course of the internet, and you need to use it to your advantage.
Social media is now widely used, and it’s the second-best thing to search engines. You need to make use of its diversity and its global reach that is useful for your online presence. Social media platforms have different features available for you to advertise your website successfully.
There are three primary ways you can reach out to different groups of people at the same time.
- Articles. Like search engines, social media platforms are also useful for giving informative content for people’s concerns. You need to write content as if you’re ranking on the first page of search engines.
- Images. Aside from plain text, you can also make use of images to promote your website and post it to different places. You can combine images and text, such as infographics, to make your presentation more exciting and informative.
- Videos. With the popularity of moving pictures and audio, you can optimize your videos to ensure that your viewers would stick to the end. And in return, they visit your website for more information. This method would increase your chances of generating leads for your website.
You need to remember that different social media platforms offer various features. Some platforms might only allow you to post pictures and not videos. In any case, you need to determine the best approach in using social media for online advertising.
3. Expand Your Social Network
Social media platforms are mainly used to share and post various content that users can interact with or acquire additional knowledge. Aside from that, people also use them to interact with individuals directly, as well as sharing common interests. This is what social networking is all about.
While you must reach out to people using content, you should not forget how to reach people personally. Whether virtually or not, connecting to people with similar interests is essential to your success. It’s almost impossible to strive in a competitive digital market without connections and help from other people.
After all, social networking is free, and you benefit from it, as well, for your website. Even though social media sites can be used for social networking, you should focus on platforms that exclusively offer these features. Specific platforms are meant primarily for building connections to people with the same interests.
With this method, you can narrow down your prospects and ensure to find the right visitors you need for your website. You are also able to determine which type of content best fits for the audience you need.
You need to remember that quality always beats quantity. You want the ideal prospects for your websites, and not just merely visitors who read and leave.
4. Email Marketing
There are times when you can’t just find the right people in social media platforms, so you go somewhere else. You need to be flexible when it comes to choosing the proper method in reaching out to your prospects. In this case, you can go back in the early times, where social media is absent, and that is through emails.
Email marketing is still considered to be one of the best digital marketing methods out there if done right. Depending on how committed you are, email marketing is an efficient way to advertise your website online. When the users feel that emails are targeted specifically for them when they need them, they would surely check it out themselves.
It is best to have personalized emails sent out to individuals, as more people are becoming aware of spam and fraud. You have to make an effort to prove to them you are real and your services as well. With different features of email, you should be able to maximize your content to keep their interest.
When it comes to advertising, you should not narrow your resources to limited choices. You need to know how to expand and keep growing passively. The best way to go about developing is through blogging.
A blog can refer to any website, where different people present their solutions to the specific problems that they have. There are two main ways how blogging can help you.
- Personal Blogging. You can make a blog yourself and promote your services using your blog. Most people love to visit blogs first rather than the main website itself. This allows them to give more background about your services.
- Guest Blogging. If you can’t afford to make another website or another part of your website, you don’t need to worry. You can post a blog content in another’s website, and promote your website in the process. This benefits both you as a guest and the owner himself. In this way, both of you just indicated that you trust each other, and that would bring people to believe your website as well.
Either way, blogging helps your content to be fresh at all times and keeps your visitors engaged at the same time. You can even interact personally with them through blogs and additional resources besides email and social media.
6. Affiliate Marketing
There may be times when you just don’t have enough resources of your own to keep up with your competitors. You can’t delay your advertising strategies, while you work on other aspects of your website. Instead, you can let someone else do the work, which refers to affiliate marketing.
This is when influencers play a big part in promoting a brand or anything they want to improve. These influencers can be bloggers, video makers, or even businessmen who can help boost your website. If you know an influencer well enough, you can get that person to advertise at no cost.
The Bottom Line
Each advertising method is not free at all. When you don’t spend money, you might spend your time and other resources with you. You need patience and proper planning when you choose to advertise your website online. Choose wisely among those mentioned above best free online advertising methods, and keep it up. Don’t easily give up!